Youtubers are the new A-listers. These people are getting recognized everywhere and a lot of them are making just as much money as Hollywood stars and they’re racking up deals with major brands, especially beauty gurus who have established a strong following from the online beauty community. While many think that products released by Youtubers are just plain gimmicky, there are lots who think otherwise. To put an end to the debate, I tried as much as I can of these Youtubers’ beauty products. Here are the winners from my book:
Champagne Pop by Jaclyn Hill
Can we all just take a moment to appreciate Jaclyn’s commitment to making sure Champagne Pop was nothing short of fabulous? While $38 for highlighter may seem a bit ridonculous, we’re willing to make the splurge if it means getting your highlight on fleek all day, every day.
Chloe Morello x Ciate for the Pretty, Fun & Fearless Eyeshadow Palette
Australian beauty babe Chloe Morello teamed up with Ciate and came up with an exciting eyeshadow palette with all the colors you’ll need to create a sexy, smoky look or a nice and neutral one, depending on your mood.
Carli Bybel x BH Cosmetics
BH Cosmetics has collaborated with many other Youtube beauty gurus before, but the one with Carli Bybel is perhaps the biggest one in terms of sales and impact. Her palette sold out so quickly that it’s now a staple from BH Cosmetics.
Judy Travis’ It’s Eye Time Palette with Pixi Beauty
Family vlogger and beauty enthusiast Judy Travis of Itsjudytime released two palettes under Pixi Beauty and we can’t get enough of the eyeshadow palettes!
E.L.F. Coffee and Cream Highlighter Palette
This is one of the most recently launched products from a collaboration between a beauty guru and a famous brand and it’s already sold out (sorry!) but will be in stock soon. When it does, be sure to get yourself a palette or two because you are going to love it! The packaging is bomb and the product itself is to die for! Blends like a dream, looks great on all skin tones, has amazing color pay off — what else could you ask for?
Here are a few more products from beauty gurus on Youtube that are definitely worth it:
The Spotlight Palette (Smashbox x Casey Holmes)
Homegirl killed it with the highlighter on this palette!
Where the Light Is (Colourpop x Kathleenlights)
Beauty maven Kathleenlights teamed up with Colourpop for this gorgeous palette that can take you from day to night in a hot second.
Too Faced x Kandee Johnson
everything sweet and dreamy is what you’re in for when you get your hands on this collection!
Ofra x Manny Mua
these liquid lipsticks with color payoff as intense as Manny MUA’s personality. The collab consists of three shades of very wearable long-lasting shades.