Whether you’re thinking on a designer purchase or hitting the fast-fashion store for a quick buy, the line between too trendy and on trend can be blurry. To determine whether your splurge on a trendy item is worth it, let’s have some clues from Melissa Moylan, creative director of Fashion Snoops, for expert trend-forecasting advice. So, keep on reading for the 3 signs when a fashion trend is on its way out, so you’ll always be ahead of the curve.
- It only appears in stores.
“We forecast trends, see them at inception, follow them on the rise to peak acceptance, decline, and finally mass levels. The reason behind why we address trends at all these levels is because every brand and retailer adapts to the trends at a different point. What’s in on runways may not be in stores yet, though some trends exist at all market levels, and yet others appear only in stores—usually signaling that a trend is on the way out,” Moylan says. So, if you’re aiming for a trendy yet fresh look, resort to designer shows and fresh fashion magazines to spice up your style and creativity.
- It’s a fast fashion knock off.
“Fast retailers have a major advantage over contemporary brands because they have speed, quantity, and the ability to test out a new trend before fully committing. In comparison, most contemporary women’s brands are dealing with less quantity, making it riskier to adopt new styles. That’s why brands and retailers prefer to see a trend confirmed elsewhere so that they know it will perform on a commercial level.” Also, fast-fashion stores are selling knockoffs faster than the ‘inspired by’ designer looks arrive in-store. So, be careful resorting to them if you’re aiming for a trendy yet fresh look.
- It’s overly accessible.
“A celebrity or blogger appearance is gold, and it typically results in high sell-out rates immediately after the item is featured. The public wants to shop what they see, and fast-fashion retailers allow them to access trends faster than ever before. Trends are accessible almost as they are created, and this, in turn, speeds up the life cycle of a trend,” Moylan says. If you’re aiming for a fresh yet trendy look, try to be creative on your own and avoid mimicking every look of your favorite celebrity or blogger, only if you’re not too concerned of being ahead of the curve. With her experienced and well-trained eye, you’ll be able to identify if a particular trend will take off, become a wardrobe staple, or quickly fade. So, you’ll have better decisions when it comes to shopping fresh items to revamp your looks.