Stay the Same. Philip Kingsley Elasticizer
Every so often in the beauty blogosphere comes along a product that gains instant cult status and Philip Kingsley Elasticizer is one of those products. A pre-shampoo treatment, this highly acclaimed hair therapy promises to deliver “elasticity, bounce and shine to hair” and “provides UV protection even after washing, helping prolong the life of colour treatments”. I was immediately taken in hook, line and sinker – my hair is notoriously dry and a decade (eek) long addiction to hair straighteners and colouring has resulted in a less than desirable condition.
It’s not often that I feel I can say I’m doing something good for my hair. Everytime I turn my hair straighteners on I feel a pang of guilt and the stern words of my hairdresser ring around my ears. Not with Elasticizer. This is such a remarkable product and the accolades that go hand in hand with it are well and truly deserved.