The reign of the logo handbag looks to be ending. According to the studies, one-third of the handbags purchased in the U.S. over the past year did not have a visible logo. If you wish to make your style looks more expensive, or simply want to own a designer bag, keep on reading for the 3 reasons why logo handbags become a fashion don’t.
Women are becoming less focused on image and more focused on individuality.
Though many women wanted everyone to know they owned a designer bag, some are becoming more focused on individuality. “Consumers are becoming less focused on image and more focused on individuality – especially the younger generations,” said Marshal Cohen, the chief industry analyst at The NPD Group. “While the cachet of designer logos is still relevant for many, the days of consumers looking to be a part of a designer or brand movement are waning in favor of their desire to find the style and function unique to their personality and lifestyle.” Instead of dressing up your outfit with an all over logo bag, go for a designer bag that can add some pop of color to your outfit that looks classier and smarter.
You can get the look of luxury with less expensive charms and bag chains.
NPD says some women still want the luxury handbag, but they want people to know that it’s a high-end purchase through things like bag charms or distinct designs. Some high-end brands sell bag charms for $50 up to $155 that’s cheaper than buying the designer bag itself. In fact, some designer brands also cut back on the logo heavy bags and instead uses distinct studs and grommets on his latest handbags. If you wish to look expensive on your street style yet tight on your budget, you may save up for a designer bag you really want, or simply go for a designer keychain that can dress up your less expensive structured bag which can be more economical and practical.
Simplicity is beauty.
It seems modern women are leading the way to discreet luxury handbags. “Millennials have launched a movement of individuality en masse that is greatly influencing retail, including the fashion industry,” said Cohen. Since simplicity is beauty, it’s important to invest in designer bags with subtle logos. Like fashion blogger Kristina Bazan, make the print of your bag the finishing touches of your plain gray outfit, making your overall look more elegant without going overboard. Or, make the logo functional instead of the design alone like fashion blogger Jenny Bernheim wore that looks perfect with her printed dress and boots. After all, you want to make yourself more valuable over the bags you’re wearing.